Notifications help you make your processes crystal clear for the end-user. With personalized voice and SMS messages sent after the occurrence of an event (incident alerts, delivery notifications, appointment reminders, transactional notifications) you can make sure your users are always in the know.
Notifications are mostly outbound traffic (from your business to your users), but you can also let your users answer back if you want to collect their input. Text messages, because of their high delivery and opening rate, are often preferred, but voice can be useful, particularly when you need to ensure a wide accessibility of your service (landline phones, people who are not used to text messages, people who are visually impaired).
What are Notifications used for?
Notifications are key contact points, helping you shape a personalized and tailored user experience. Each business makes them their own, here are some recurring usages:
- Incident alerts: in times of emergency when a quick and reliable communication medium is needed, mobile is the best bet. People have their phone with them all the time; some even sleep with it nearby - making SMS and voice both effective and fast mediums to deliver critical information.
- Delivery notifications: for e-commerce websites, notifications fit an essential need - making sure the user is updated with the status of his order at any time during its processing, from the reception of the payment to the delivery of the package.
- Appointment reminders: SMS notifications are very potent while used as a reminder. While helping you to reduce the no-show rate, they provide another more practical way for your users to tell you if they can't make it.
Can you show me a real example of Notifications?
SeniorAdom is a monitoring and preventive system designed to help older people live in their home as long as possible while making sure assistance is quickly notified and dispatched if needed. The system detects unusual activity (or lack thereof) using sensors dispatched in the home. It then sends critical or precautionary alerts to caretakers to de-escalate high-risk situations.
How should I implement Notifications?
Considering the need for notifications to be tied with your business process to be effective, the API provides the most robust implementation.
With the API, notifications can be triggered automatically upon a business event (e.g. package is sent). You can create smart integration with your processes to make the most of notifications. For instance, send SMS notification by default with a fallback voice notification broadcast (messages are read using TTS) in situations where the SMS can't be delivered: because the client's phone number is a home phone number for instance.